Ch. 2 - Strategic Planning for Competitive Advantage

     One of the many products that is produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. This product is offered mainly in the FarmTek division of this company. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing . This product is considered most useful in the agriculture industry.
     With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the are that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will be needing. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heating.


     In order to get a competitive advantage ESAPCO should further expand their business into a more worldwide expansion. they should not only focus on areas depending on the climate but they should also focus on countries in which Greenhouse production is most popular. The five most popular countries in which Greenhouse production is most popular are Turkey, Spain, Japan, South Korea, and finally China. All of which use Greenhouses to plant food and organic material that is used either primarily for their country or used for trading with other countries for other important goods and a profit.

    

Table 2: Total Area in Major Greenhouse Production Countries: WORLDWIDE COUNTRY	GREENHOUSE AREA (ha)	SOURCE
China (2010)	2,760,000	Yang, 2011
Korea (2009)	57,444	Lee, 2011
Spain	52,170	EuroStat, 2005
Japan	49,049	MAFF, 2011
Turkey	33,515	TurkStat, 2007
Italy	26,500	EuroStat, 2007
Mexico	11,759	SAGARPA, 2010
Netherlands	10,370	EuroStat, 2007
France	9,620	EuroStat, 2005
United States	8,425	US Census Hort Spec 2010