Ch. 8 - Segmenting and Targeting Markets

     In today's society there are a variety of strategies and techniques used to help businesses and other organizations succeed in their goals such as earning profits and expanding their business. One technique and strategy that is popular is a market segmentation. A Market segmentation involves the division of a market into similar and meaningful groups or segments. This strategy is used primarily to enable the marketer to tailoring marketing mixes which are price , place, promotion and product, to meet the many needs of specific segments.


      Engineering Services and Products Company follows this strategy of market segmentation. ESAPCO is an agriculture company whose products are focused primarily for those who are interested or already working in the agriculture industry. To ensure that their products such as the Greenhouse meet the needs of their target markets they have divided their company into sub groups and segments. They are divided into segments such as FarmTek, Growers Supply, Clear Span. and Fooder Pro. Each of these segmnets are both available on online websites and catalogs. Each of these segments offer products that meet the specific need and desire of the customer.

For more information on these segments click on the links below
http://www.farmtek.com/farm/supplies/home
http://www.teksupply.com/contractor/supplies/home
http://www.clearspan.com/fabric/structures/home
http://www.foddersystems.com/