Ch. 4 - The Marketing Environment

     Engineering Services and Products Company are a flexible company that can adapt to any external threats or changes in the marketing environment . This company in particular offers good and services that meet the needs of a persons component lifestyle. Through a thorough research and analysis of external environmental factors that can affect the firms business, ESCAPO is further prepared for future events . The main purpose of ESAPCO is to provide goods and services for those involved in the agriculture industry. The goods produced in the areas are then used to exchange other goods and services with others companies and businesses in the food market industry such as Supermarkets .A well known product produced by ESAPCO is the Greenhouse which helps provide a climate controlled environment for plants .This product is most useful in the agriculture industry. With the high cost of food and other goods now these days , backyard organic growing is becoming increasingly popular in the agriculture industry as a more efficient way to save money .

    There are a variety of eternal factors that ESCAP takes into consideration when involved with their business. These are more environmental factors . This company primarily targets those whose primary business interest and activities are in the agriculture industry. ESAPCO is further prepared for any outside threats that can harm their business. They offer a variety of greenhouses that are designed primarily for the climate and temperature of the agriculture area. They are further prepared for any factors such as rainfall, snowfall and the temperature. ESAPCO targets its consumers by offering a variety of catalogs that help provide a more efficient tool for customer selection in products. These catalogs are divided by their products and what they can offer. These include Farm Tek and Grow Supply which offer more agriculture related products and Tek Supply offer tools provided in the practices building and production .
     At the same time in order to achieve more of an advantage ESAPCO can not only target businesses by climate but by further expanding their business by targeting those in areas where agriculture is a popular form of business. Research shows that the five most popular agriculture areas involved with Greenhouse production are Turkey, Spain, Japan, South Korea, and China. These popular areas use Greenhouses as a tool to help plant a variety of goods such as plants and organic  material that is primarily used for trading with a variety of other countries in order to both receive beneficial goods and profits.  Not only is this beneficial in achieving their goals but helps offer more of a diverse relationship with its customers which is something that ESPACO cares about seeing as how they have an equal employment opportunity within their company .
 

    

Chapter. 3 - Ethics & Social Responsibility

     Ethics is the branch of knowledge that deals with moral principles. ESAPCO, Engineering Services and Products Company follows these guide lines as well to ensure customer satisfaction. Customers are receiving the assistance they need in any purchases made online or in person.  Ever since when the company was founded in 1979 ESAPCO has delivered high quality tools and products at the most efficient and reasonable prices. Although one of the many keys to their success is their reliable team of employees  the company has to follow a set of guidelines and rules to maintain a well organized company.
      ESAPCO is  an equal opportunity employer and actively supports equal employment opportunity. By respecting and valuing the diversity of employees and all those with whom this company does business, managers and supervisors at divisions companies such as FarmTek are expected to ensure a work environment free of all forms of discrimination and harassment. As a result creating a more comfortable working environment for it's employees.
                   

        Engineering Services and Products Company provides equal opportunity in areas such as hiring, training, compensation, promotion, termination, transfer and all other terms and conditions of employment. All of which that do not judge by race, color, religion, national origin, gender, age, disability, sexual orientation or any other protected class status in accordance with applicable federal, state and local laws. This helps to ensure that all employees are being treated equally as managers.

 

Ch. 2 - Strategic Planning for Competitive Advantage

     One of the many products that is produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. This product is offered mainly in the FarmTek division of this company. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing . This product is considered most useful in the agriculture industry.
     With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the are that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will be needing. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heating.


     In order to get a competitive advantage ESAPCO should further expand their business into a more worldwide expansion. they should not only focus on areas depending on the climate but they should also focus on countries in which Greenhouse production is most popular. The five most popular countries in which Greenhouse production is most popular are Turkey, Spain, Japan, South Korea, and finally China. All of which use Greenhouses to plant food and organic material that is used either primarily for their country or used for trading with other countries for other important goods and a profit.

    

Table 2: Total Area in Major Greenhouse Production Countries: WORLDWIDE COUNTRY	GREENHOUSE AREA (ha)	SOURCE
China (2010)	2,760,000	Yang, 2011
Korea (2009)	57,444	Lee, 2011
Spain	52,170	EuroStat, 2005
Japan	49,049	MAFF, 2011
Turkey	33,515	TurkStat, 2007
Italy	26,500	EuroStat, 2007
Mexico	11,759	SAGARPA, 2010
Netherlands	10,370	EuroStat, 2007
France	9,620	EuroStat, 2005
United States	8,425	US Census Hort Spec 2010

Chapter 1-Overview of Marketing (Brief History and Mission Statement)

                       

Engineering Services & Products Company

 

      Engineering Services and Products Company, also known as ESAPCO, was founded in 1979.The mission of ESAPCO is to help serve the agriculture industry by bringing the highest quality products that can further assist others in the agriculture field.  Engineering Services and Products Company has gradually expanded and grown over the years. ESAPCO has been able to grow and expand  into a professional corporate headquarters and sales call center that is located in South Windsor, Connecticut and a manufacturing and distribution center that is located in Dyersville, Iowa. ESAPCO'S multiple locations in these areas has allowed their workers to serve over 300,000 loyal and happy customers worldwide.

    Engineering Services and Products Company is divided into several catalog companies that help serve the agriculture industry both nationally and worldwide. These catalog companies include FarmTek, TEK SUPPLY, FOODER PRO, and Growers supply. Each one offers a variety of products that can help serve in this industry.

 

(Manufacturing and Distribution Center located in Dyersville, Iowa)

 

(Corporate Headquarters and Sales Call Center located in South Windsor, Connecticut)

 

ESAPCO offers a variety farm supplies that is used in the agricultural industry. Some of these supplies include  greenhouses , greenhouse film, agricultural supplies,, hay storage, chicken feeders, poultry equipment, hoop buildings, hay tarps, barn heaters, and barn lights.Other valuable products include TekFoil reflective insulation,  livestock fencing, chicken watering systems, barn fans, fabric buildings,  kennel flooring, barn curtain, pig scales, blackout curtain, hoop barns, feed troughs, hog supplies, cold frames, brooders, greenhouse plastic covering, and equine supplies. All of these tools are used to help manage and run a professional farm business .

For more information click on the link below

http://www.esapco.com/index.html