Sunday, December 8, 2013

Ch. 7 - Business Marketing

     Business Marketing involves the marketing of goods and services to a variety of individuals and organizations. This is intended for other reasons than just personal consumption.ESAPCO primarily serves for those in the agriculture industry.agriculture industry by bringing the highest quality products that can further assist others in the agriculture field. ESAPCO have been able to to serve over 300,000 loyal and happy customers worldwide. Engineering Services and Products Company are a flexible company that can adapt to any external threats or changes in the marketing environment. This company offers well and services that meet the needs of a person’s component lifestyle.

       One of the many products that are produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing. This product is considered most useful in the agriculture industry.  With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the area that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will need. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heat.

      ESAPCO works hard to help serve and meet their customer’s wants and needs in the agriculture industry. Engineering Services and Products Company promotes their products through a variety of catalogs that are divided and separated upon the quality of the products and its primary function and use. This company has three different catalogs to promote products to potential products. These catalogs include FarmTek, Growers supply, and Tek supply.  Each of these catalogs is divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry.

Sunday, December 1, 2013

Ch. 8 - Segmenting and Targeting Markets

     In today's society there are a variety of strategies and techniques used to help businesses and other organizations succeed in their goals such as earning profits and expanding their business. One technique and strategy that is popular is a market segmentation. A Market segmentation involves the division of a market into similar and meaningful groups or segments. This strategy is used primarily to enable the marketer to tailoring marketing mixes which are price , place, promotion and product, to meet the many needs of specific segments.
ESAPCO Corporate Headquarters - South Windsor, Connecticut

      Engineering Services and Products Company follows this strategy of market segmentation. ESAPCO is an agriculture company whose products are focused primarily for those who are interested or already working in the agriculture industry. To ensure that their products such as the Greenhouse meet the needs of their target markets they have divided their company into sub groups and segments. They are divided into segments such as FarmTek, Growers Supply, Clear Span. and Fooder Pro. Each of these segmnets are both available on online websites and catalogs. Each of these segments offer products that meet the specific need and desire of the customer.

For more information on these segments click on the links below
http://www.farmtek.com/farm/supplies/home
http://www.teksupply.com/contractor/supplies/home
http://www.clearspan.com/fabric/structures/home
http://www.foddersystems.com/