Ch. 16 - Advertising, Public Relations and Sales Promotion

     In today's society we are marketing and advertising products all the time .Sometimes we don't even know it . Advertising is used as a way of helping companies promote their products and attracting customers . As a result companies hope to earn a profit from this method of advertisement. Advertisement comes a variety of forms in society today. This includes newspapers , the media, and the internet.

     Engineering Services and Products Company has their own approach as to how they should promote and advertise their products to new customers. ESAPCO offers a variety of products that help meet the wants and needs of customers who are taking a career in the agriculture industry. One product that ESAPCO offers that can help those in the agriculture industry is the Greenhouse.This product can be used a a more cheaper and efficient way of planting and farming food and other organic materials. 

       

      Engineering Services and Products Company promotes their products through a variety of catalogs  that are divided and separated upon the quality of the products and it's primary function and use . This company has three different catalogs to promote products to potential products. These catalogs include FarmTek ,Growers supply ,and Tek supply.  Each of these catalogs are divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry. 

Ch. 14 - Marketing Channels and Retailing

     Retailing is the function and activities involved in the selling of goods and services directly to consumers. A marketing channel focuses on a group structure of interdependent organizations that simplify the transfer and distribution of products to consumers. These channels basically represent the place elements in a marketing mix which composes of the product , place, promotion, and price. Unfortunately my company Engineering Services and Products Company is not involved in the retailing so instead I researched information on retailing for Nintendo considering they are a video game company which is something i enjoy alot.


      Nintendo is an electronics company whose head quarters are located in Kyoto, Japan. They are the worlds largest video game company . Last Wednesday I went to the Nintendo World Store located in Rockefeller Center to do some research as to how retailing is involved in this company. We live in the age of electronics and since Nintendo is an electronic company they have many retailers. Nintendo has a variety of retailers such as Best Buy , Targets, Kmart, Amazon, Walmart ,Costco, Gamestop, f.y.e. , Toysrus, Nintendo World Store, Staples and Sears. These organizations help better distribute and promote electronic products to consumers in order to make a profit much more efficient.
     When I was at the Nintendo Store recently I asked one of the employees how much business this store usually makes on a daily basis. I was informed that recently they have been making quite a profit lately due to the recent release of the companies latest product Pokemon X and Pokemon Y video game available for the Nintendo 3ds. The company even promoted the release of the video game by having a Launc event party for the video game prior to its release date.


Nintendo World Store Pokemon X and Y Launch Party
http://www.youtube.com/watch?v=h8B-ea_GrZ0

Ch. 6 - Consumer Decision Making

     Consumer Decision Making involves the thorough evaluation and study skills of consumer goals, needs, and wants. At the same time it involves the study of the effects of attitudes and opportunity costs.   It is important for managers in any type of market and business to understand the customers wants and needs because it will help them better create a form of marketing mix that can attract more customers, fulfill their needs and earn a better advantage.

        Businesses such as Engineering Services and Products Company are well aware of the customers wants and needs and are flexible enough to meet these needs. ESAPCO produces and offers products that are useful for those who choose a career path in the agriculture industry. With the increasing price in food in the market industry customers are searching for a more efficient and cheaper way of planting and growing organic materials and food. Engineering Services and Products company offers a variety of products that fit these needs and requirements such as the Greenhouse. The Greenhouse helps provide a climate controlled environment for plants which can serves a useful and reliable tool in the agriculture industry .
     Factors that ESAPCO takes into consideration is the external environment . ESAPCO offers a variety of greenhouses that help are best suited for areas that face different changes in weather. In other parts of the world factors that can affect ones business in the agriculture industry is global warming, rain fall, and snow fall. With a variety of Greenhouses to offer it makes it easier for ESAPCO to fulfill the needs and desires of the customers. This will attract more customers and offer the company more business and more money.


Winter Greenhouse Farming
http://www.youtube.com/watch?v=gbLMKlmVBRs

Why purchase a Greenhouse?
http://www.youtube.com/watch?v=OWaYetgAttw

Ch. 5 - Developing a Global Vision

     Global marketing is a form of marketing that targets markets throughout the world. Engineering Services and Products Company are flexible enough to react to a variety of global marketing opportunities  while at the same time remain as a competitive business at home. ESAPCO is able to develop a global vision through the use of one of their many products, the Greenhouse. The Greenhouse helps provide a climate controlled environment for plants which can serve as a useful and reliable tool in the agriculture industry. Although ESAPCO have two corporate centers located in Connecticut and Iowa they are able to compete with other companies nationwide. Through their resources they are able to produce greenhouses that meet the needs and standards of areas that face a variety of environmental changes such as rainfall, snowfall , and other conditions.This makes it more efficient to grow organic materials and at the same time trade these goods with other areas around the world in order to make a profit and increase their business in a global expansion.    t

     Areas where such as Turkey, Spain , Japan, South Korea and China are important for Engineering Service and Products Company to expand into considering that these are areas where greenhouse use is most popular. Through the use of the Greenhouse customers will be able to build and grow a sufficient supply of food and organic materials seeing as how in our present economy the purchase of food and other valuable goods are becoming more and more expensive.Expanding ESAPCO'S business worldwide will help those in the agriculture business at a global rate.

Why do you need a greenhouse?
http://www.youtube.com/watch?v=3_KKPaYwclI