Ch. 6 - Consumer Decision Making

     Consumer Decision Making involves the thorough evaluation and study skills of consumer goals, needs, and wants. At the same time it involves the study of the effects of attitudes and opportunity costs.   It is important for managers in any type of market and business to understand the customers wants and needs because it will help them better create a form of marketing mix that can attract more customers, fulfill their needs and earn a better advantage.

        Businesses such as Engineering Services and Products Company are well aware of the customers wants and needs and are flexible enough to meet these needs. ESAPCO produces and offers products that are useful for those who choose a career path in the agriculture industry. With the increasing price in food in the market industry customers are searching for a more efficient and cheaper way of planting and growing organic materials and food. Engineering Services and Products company offers a variety of products that fit these needs and requirements such as the Greenhouse. The Greenhouse helps provide a climate controlled environment for plants which can serves a useful and reliable tool in the agriculture industry .
     Factors that ESAPCO takes into consideration is the external environment . ESAPCO offers a variety of greenhouses that help are best suited for areas that face different changes in weather. In other parts of the world factors that can affect ones business in the agriculture industry is global warming, rain fall, and snow fall. With a variety of Greenhouses to offer it makes it easier for ESAPCO to fulfill the needs and desires of the customers. This will attract more customers and offer the company more business and more money.


Winter Greenhouse Farming
http://www.youtube.com/watch?v=gbLMKlmVBRs

Why purchase a Greenhouse?
http://www.youtube.com/watch?v=OWaYetgAttw