Ch. 16 - Advertising, Public Relations and Sales Promotion

     In today's society we are marketing and advertising products all the time .Sometimes we don't even know it . Advertising is used as a way of helping companies promote their products and attracting customers . As a result companies hope to earn a profit from this method of advertisement. Advertisement comes a variety of forms in society today. This includes newspapers , the media, and the internet.

     Engineering Services and Products Company has their own approach as to how they should promote and advertise their products to new customers. ESAPCO offers a variety of products that help meet the wants and needs of customers who are taking a career in the agriculture industry. One product that ESAPCO offers that can help those in the agriculture industry is the Greenhouse.This product can be used a a more cheaper and efficient way of planting and farming food and other organic materials. 

       

      Engineering Services and Products Company promotes their products through a variety of catalogs  that are divided and separated upon the quality of the products and it's primary function and use . This company has three different catalogs to promote products to potential products. These catalogs include FarmTek ,Growers supply ,and Tek supply.  Each of these catalogs are divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry.