Ch. 11 - Developing and Managing Products

      In the business world a marketing mix consists of the four p's. These include product, price, promotion, and place. Without the product there is no way to perform any business between the salesperson and the customer. With the increasing competition between businesses , new methods and strategies are taken into consideration when it comes to the companies products. Companies either try to create and promote new products to customers or make revisions to currently existing products that have upgraded features which can will better catch the interest of potential customers.

     Engineering Services and Products Company offers a variety of products to ensure customer satisfaction in every possible way. ESAPCO offers products that are mainly used in the agriculture industry. One of which includes the Greenhouse which is used to farm and grow plants and other organic materials at a more efficient and reliable way. This is a cheaper way of farming food an organic materials considering the increasing prices of foods in markets now these days.
      Engineering Services and Products Company is prepared for any possible situation when it comes to fulfilling their customers wants and needs. Not only do they sell standard greenhouses but they also produce a variety of greenhouses that function differently depending on the geographic area in which you plan to plant and farm organic materials . ESAPCO take into consideration these factors such as rainfall , snowfall, and overheated areas to ensure that the customer can receive a satisfactory supply of food at a lowrat ecost .

Ch. 18 -Social Media and Marketing

     Throughout history the business world has changed dramastically.New techniques and strategies have evolved in order to adapt to the customers needs and desires. One technique that controls how must businesses make a profit includes social media. Social media includes the use of internet websites and other forms of applications in order to network. Social Media comes in a variety of forms such as websites, blogs, and television . It is a more efficient and flexible way of attracting customers and advertising goods and services for the company .Engineering Services and Products Company uses social media in order to attract more business to their company.

     Engineering Services and Products Company advertises it products primarily through its websites and catalogs.These forms of social media has allowed Engineering Services to serve and satisfy over 200,000 customers.  ESAPCO offers a variety of catalog mail order on agricultural products , greenhouses, storage buildings, and garden products. These catalogs include FarmTek, Growers Supply , Clearspan and FODDER Pro. All of these catalogs include websites on the internet that help provide the necessary information , details, and pricing needed to insure customer satisifaction. At the same time their websites provide all the information needed on positions available at their company and how to apply for a position.


http://www.esapco.com/

Ch. 10 - Product Concepts

      A marketing mix includes a unique combination of product, distribution, promotion, and pricing. They are often referred to as the four Ps. All of which are used to help produce a satisfying exchange of goods and services to various target markets. The product itself is always the starting point in the marketing mix. Although the type of product can differ depending on its intending use and purpose.Engineering Services and Products Company offers a variety of products that have different uses depending on the customers wants and needs.

       Engineering Services and products Company offer a variety of products that focus on helping those who are in the agriculture industry. One product in particular includes the Greenhouse. The Greenhouse is used as a more cheaper and efficient way of growing food and organic materials .This has become more practical in modern times with the increasing prices in food and other products. At he same time this product in particular comes in variant forms depending on the geographical area in which planting is taking place. ESAPCO is prepared to take in factors such as rainfall ,snowfall and summer heat into consideration.

Ch. 17 - Personal Selling and Sales Management

      Throughout history business has played an important role in society. Although some strategies and techniques may differ in modern society they are all out to achieve the same goals and objectives, to make a profit, expand their business, and improve and maintain customer relationships. One business technique that can help achieve these goals include personal selling. Personal selling involves the selling of a product between two people , the buyer and the sales person.

      Engineering Services and Products Company works hard to maintain and improve customer relationships though this technique of personal selling. We live in a technological age in today's society. Most customers usually order and compare the prices of products they desire online before attempting to go to a local store that offers this product. ESAPCO website allows customers to view and purchase the products of their choice online with information available of the product such as the warranty, measurements and size, as well as its primary function. The customer will be able to receive all the necessary information needed when purchasing a product such as the Greenhouse . At the same time if customers were to have any questions or concerns about the product they can visit Engineering Service and Products Company Corporate Headquarters and Sales Call Center which is located at South Windsor Connecticut.