Ch. 18 -Social Media and Marketing

     Throughout history the business world has changed dramastically.New techniques and strategies have evolved in order to adapt to the customers needs and desires. One technique that controls how must businesses make a profit includes social media. Social media includes the use of internet websites and other forms of applications in order to network. Social Media comes in a variety of forms such as websites, blogs, and television . It is a more efficient and flexible way of attracting customers and advertising goods and services for the company .Engineering Services and Products Company uses social media in order to attract more business to their company.

     Engineering Services and Products Company advertises it products primarily through its websites and catalogs.These forms of social media has allowed Engineering Services to serve and satisfy over 200,000 customers.  ESAPCO offers a variety of catalog mail order on agricultural products , greenhouses, storage buildings, and garden products. These catalogs include FarmTek, Growers Supply , Clearspan and FODDER Pro. All of these catalogs include websites on the internet that help provide the necessary information , details, and pricing needed to insure customer satisifaction. At the same time their websites provide all the information needed on positions available at their company and how to apply for a position.


http://www.esapco.com/