Ch. 17 - Personal Selling and Sales Management

      Throughout history business has played an important role in society. Although some strategies and techniques may differ in modern society they are all out to achieve the same goals and objectives, to make a profit, expand their business, and improve and maintain customer relationships. One business technique that can help achieve these goals include personal selling. Personal selling involves the selling of a product between two people , the buyer and the sales person.

      Engineering Services and Products Company works hard to maintain and improve customer relationships though this technique of personal selling. We live in a technological age in today's society. Most customers usually order and compare the prices of products they desire online before attempting to go to a local store that offers this product. ESAPCO website allows customers to view and purchase the products of their choice online with information available of the product such as the warranty, measurements and size, as well as its primary function. The customer will be able to receive all the necessary information needed when purchasing a product such as the Greenhouse . At the same time if customers were to have any questions or concerns about the product they can visit Engineering Service and Products Company Corporate Headquarters and Sales Call Center which is located at South Windsor Connecticut.