Ch. 10 - Product Concepts

      A marketing mix includes a unique combination of product, distribution, promotion, and pricing. They are often referred to as the four Ps. All of which are used to help produce a satisfying exchange of goods and services to various target markets. The product itself is always the starting point in the marketing mix. Although the type of product can differ depending on its intending use and purpose.Engineering Services and Products Company offers a variety of products that have different uses depending on the customers wants and needs.

       Engineering Services and products Company offer a variety of products that focus on helping those who are in the agriculture industry. One product in particular includes the Greenhouse. The Greenhouse is used as a more cheaper and efficient way of growing food and organic materials .This has become more practical in modern times with the increasing prices in food and other products. At he same time this product in particular comes in variant forms depending on the geographical area in which planting is taking place. ESAPCO is prepared to take in factors such as rainfall ,snowfall and summer heat into consideration.