Ch. 7 - Business Marketing

     Business Marketing involves the marketing of goods and services to a variety of individuals and organizations. This is intended for other reasons than just personal consumption.ESAPCO primarily serves for those in the agriculture industry.agriculture industry by bringing the highest quality products that can further assist others in the agriculture field. ESAPCO have been able to to serve over 300,000 loyal and happy customers worldwide. Engineering Services and Products Company are a flexible company that can adapt to any external threats or changes in the marketing environment. This company offers well and services that meet the needs of a person’s component lifestyle.

       One of the many products that are produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing. This product is considered most useful in the agriculture industry.  With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the area that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will need. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heat.

      ESAPCO works hard to help serve and meet their customer’s wants and needs in the agriculture industry. Engineering Services and Products Company promotes their products through a variety of catalogs that are divided and separated upon the quality of the products and its primary function and use. This company has three different catalogs to promote products to potential products. These catalogs include FarmTek, Growers supply, and Tek supply.  Each of these catalogs is divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry.

Ch. 8 - Segmenting and Targeting Markets

     In today's society there are a variety of strategies and techniques used to help businesses and other organizations succeed in their goals such as earning profits and expanding their business. One technique and strategy that is popular is a market segmentation. A Market segmentation involves the division of a market into similar and meaningful groups or segments. This strategy is used primarily to enable the marketer to tailoring marketing mixes which are price , place, promotion and product, to meet the many needs of specific segments.


      Engineering Services and Products Company follows this strategy of market segmentation. ESAPCO is an agriculture company whose products are focused primarily for those who are interested or already working in the agriculture industry. To ensure that their products such as the Greenhouse meet the needs of their target markets they have divided their company into sub groups and segments. They are divided into segments such as FarmTek, Growers Supply, Clear Span. and Fooder Pro. Each of these segmnets are both available on online websites and catalogs. Each of these segments offer products that meet the specific need and desire of the customer.

For more information on these segments click on the links below
http://www.farmtek.com/farm/supplies/home
http://www.teksupply.com/contractor/supplies/home
http://www.clearspan.com/fabric/structures/home
http://www.foddersystems.com/

Ch. 11 - Developing and Managing Products

      In the business world a marketing mix consists of the four p's. These include product, price, promotion, and place. Without the product there is no way to perform any business between the salesperson and the customer. With the increasing competition between businesses , new methods and strategies are taken into consideration when it comes to the companies products. Companies either try to create and promote new products to customers or make revisions to currently existing products that have upgraded features which can will better catch the interest of potential customers.

     Engineering Services and Products Company offers a variety of products to ensure customer satisfaction in every possible way. ESAPCO offers products that are mainly used in the agriculture industry. One of which includes the Greenhouse which is used to farm and grow plants and other organic materials at a more efficient and reliable way. This is a cheaper way of farming food an organic materials considering the increasing prices of foods in markets now these days.
      Engineering Services and Products Company is prepared for any possible situation when it comes to fulfilling their customers wants and needs. Not only do they sell standard greenhouses but they also produce a variety of greenhouses that function differently depending on the geographic area in which you plan to plant and farm organic materials . ESAPCO take into consideration these factors such as rainfall , snowfall, and overheated areas to ensure that the customer can receive a satisfactory supply of food at a lowrat ecost .

Ch. 18 -Social Media and Marketing

     Throughout history the business world has changed dramastically.New techniques and strategies have evolved in order to adapt to the customers needs and desires. One technique that controls how must businesses make a profit includes social media. Social media includes the use of internet websites and other forms of applications in order to network. Social Media comes in a variety of forms such as websites, blogs, and television . It is a more efficient and flexible way of attracting customers and advertising goods and services for the company .Engineering Services and Products Company uses social media in order to attract more business to their company.

     Engineering Services and Products Company advertises it products primarily through its websites and catalogs.These forms of social media has allowed Engineering Services to serve and satisfy over 200,000 customers.  ESAPCO offers a variety of catalog mail order on agricultural products , greenhouses, storage buildings, and garden products. These catalogs include FarmTek, Growers Supply , Clearspan and FODDER Pro. All of these catalogs include websites on the internet that help provide the necessary information , details, and pricing needed to insure customer satisifaction. At the same time their websites provide all the information needed on positions available at their company and how to apply for a position.


http://www.esapco.com/

Ch. 10 - Product Concepts

      A marketing mix includes a unique combination of product, distribution, promotion, and pricing. They are often referred to as the four Ps. All of which are used to help produce a satisfying exchange of goods and services to various target markets. The product itself is always the starting point in the marketing mix. Although the type of product can differ depending on its intending use and purpose.Engineering Services and Products Company offers a variety of products that have different uses depending on the customers wants and needs.

       Engineering Services and products Company offer a variety of products that focus on helping those who are in the agriculture industry. One product in particular includes the Greenhouse. The Greenhouse is used as a more cheaper and efficient way of growing food and organic materials .This has become more practical in modern times with the increasing prices in food and other products. At he same time this product in particular comes in variant forms depending on the geographical area in which planting is taking place. ESAPCO is prepared to take in factors such as rainfall ,snowfall and summer heat into consideration.

Ch. 17 - Personal Selling and Sales Management

      Throughout history business has played an important role in society. Although some strategies and techniques may differ in modern society they are all out to achieve the same goals and objectives, to make a profit, expand their business, and improve and maintain customer relationships. One business technique that can help achieve these goals include personal selling. Personal selling involves the selling of a product between two people , the buyer and the sales person.

      Engineering Services and Products Company works hard to maintain and improve customer relationships though this technique of personal selling. We live in a technological age in today's society. Most customers usually order and compare the prices of products they desire online before attempting to go to a local store that offers this product. ESAPCO website allows customers to view and purchase the products of their choice online with information available of the product such as the warranty, measurements and size, as well as its primary function. The customer will be able to receive all the necessary information needed when purchasing a product such as the Greenhouse . At the same time if customers were to have any questions or concerns about the product they can visit Engineering Service and Products Company Corporate Headquarters and Sales Call Center which is located at South Windsor Connecticut.

Ch. 16 - Advertising, Public Relations and Sales Promotion

     In today's society we are marketing and advertising products all the time .Sometimes we don't even know it . Advertising is used as a way of helping companies promote their products and attracting customers . As a result companies hope to earn a profit from this method of advertisement. Advertisement comes a variety of forms in society today. This includes newspapers , the media, and the internet.

     Engineering Services and Products Company has their own approach as to how they should promote and advertise their products to new customers. ESAPCO offers a variety of products that help meet the wants and needs of customers who are taking a career in the agriculture industry. One product that ESAPCO offers that can help those in the agriculture industry is the Greenhouse.This product can be used a a more cheaper and efficient way of planting and farming food and other organic materials. 

       

      Engineering Services and Products Company promotes their products through a variety of catalogs  that are divided and separated upon the quality of the products and it's primary function and use . This company has three different catalogs to promote products to potential products. These catalogs include FarmTek ,Growers supply ,and Tek supply.  Each of these catalogs are divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry.