Ch. 7 - Business Marketing

     Business Marketing involves the marketing of goods and services to a variety of individuals and organizations. This is intended for other reasons than just personal consumption.ESAPCO primarily serves for those in the agriculture industry.agriculture industry by bringing the highest quality products that can further assist others in the agriculture field. ESAPCO have been able to to serve over 300,000 loyal and happy customers worldwide. Engineering Services and Products Company are a flexible company that can adapt to any external threats or changes in the marketing environment. This company offers well and services that meet the needs of a person’s component lifestyle.

       One of the many products that are produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing. This product is considered most useful in the agriculture industry.  With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the area that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will need. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heat.

      ESAPCO works hard to help serve and meet their customer’s wants and needs in the agriculture industry. Engineering Services and Products Company promotes their products through a variety of catalogs that are divided and separated upon the quality of the products and its primary function and use. This company has three different catalogs to promote products to potential products. These catalogs include FarmTek, Growers supply, and Tek supply.  Each of these catalogs is divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry.

Ch. 8 - Segmenting and Targeting Markets

     In today's society there are a variety of strategies and techniques used to help businesses and other organizations succeed in their goals such as earning profits and expanding their business. One technique and strategy that is popular is a market segmentation. A Market segmentation involves the division of a market into similar and meaningful groups or segments. This strategy is used primarily to enable the marketer to tailoring marketing mixes which are price , place, promotion and product, to meet the many needs of specific segments.


      Engineering Services and Products Company follows this strategy of market segmentation. ESAPCO is an agriculture company whose products are focused primarily for those who are interested or already working in the agriculture industry. To ensure that their products such as the Greenhouse meet the needs of their target markets they have divided their company into sub groups and segments. They are divided into segments such as FarmTek, Growers Supply, Clear Span. and Fooder Pro. Each of these segmnets are both available on online websites and catalogs. Each of these segments offer products that meet the specific need and desire of the customer.

For more information on these segments click on the links below
http://www.farmtek.com/farm/supplies/home
http://www.teksupply.com/contractor/supplies/home
http://www.clearspan.com/fabric/structures/home
http://www.foddersystems.com/

Ch. 11 - Developing and Managing Products

      In the business world a marketing mix consists of the four p's. These include product, price, promotion, and place. Without the product there is no way to perform any business between the salesperson and the customer. With the increasing competition between businesses , new methods and strategies are taken into consideration when it comes to the companies products. Companies either try to create and promote new products to customers or make revisions to currently existing products that have upgraded features which can will better catch the interest of potential customers.

     Engineering Services and Products Company offers a variety of products to ensure customer satisfaction in every possible way. ESAPCO offers products that are mainly used in the agriculture industry. One of which includes the Greenhouse which is used to farm and grow plants and other organic materials at a more efficient and reliable way. This is a cheaper way of farming food an organic materials considering the increasing prices of foods in markets now these days.
      Engineering Services and Products Company is prepared for any possible situation when it comes to fulfilling their customers wants and needs. Not only do they sell standard greenhouses but they also produce a variety of greenhouses that function differently depending on the geographic area in which you plan to plant and farm organic materials . ESAPCO take into consideration these factors such as rainfall , snowfall, and overheated areas to ensure that the customer can receive a satisfactory supply of food at a lowrat ecost .

Ch. 18 -Social Media and Marketing

     Throughout history the business world has changed dramastically.New techniques and strategies have evolved in order to adapt to the customers needs and desires. One technique that controls how must businesses make a profit includes social media. Social media includes the use of internet websites and other forms of applications in order to network. Social Media comes in a variety of forms such as websites, blogs, and television . It is a more efficient and flexible way of attracting customers and advertising goods and services for the company .Engineering Services and Products Company uses social media in order to attract more business to their company.

     Engineering Services and Products Company advertises it products primarily through its websites and catalogs.These forms of social media has allowed Engineering Services to serve and satisfy over 200,000 customers.  ESAPCO offers a variety of catalog mail order on agricultural products , greenhouses, storage buildings, and garden products. These catalogs include FarmTek, Growers Supply , Clearspan and FODDER Pro. All of these catalogs include websites on the internet that help provide the necessary information , details, and pricing needed to insure customer satisifaction. At the same time their websites provide all the information needed on positions available at their company and how to apply for a position.


http://www.esapco.com/

Ch. 10 - Product Concepts

      A marketing mix includes a unique combination of product, distribution, promotion, and pricing. They are often referred to as the four Ps. All of which are used to help produce a satisfying exchange of goods and services to various target markets. The product itself is always the starting point in the marketing mix. Although the type of product can differ depending on its intending use and purpose.Engineering Services and Products Company offers a variety of products that have different uses depending on the customers wants and needs.

       Engineering Services and products Company offer a variety of products that focus on helping those who are in the agriculture industry. One product in particular includes the Greenhouse. The Greenhouse is used as a more cheaper and efficient way of growing food and organic materials .This has become more practical in modern times with the increasing prices in food and other products. At he same time this product in particular comes in variant forms depending on the geographical area in which planting is taking place. ESAPCO is prepared to take in factors such as rainfall ,snowfall and summer heat into consideration.

Ch. 17 - Personal Selling and Sales Management

      Throughout history business has played an important role in society. Although some strategies and techniques may differ in modern society they are all out to achieve the same goals and objectives, to make a profit, expand their business, and improve and maintain customer relationships. One business technique that can help achieve these goals include personal selling. Personal selling involves the selling of a product between two people , the buyer and the sales person.

      Engineering Services and Products Company works hard to maintain and improve customer relationships though this technique of personal selling. We live in a technological age in today's society. Most customers usually order and compare the prices of products they desire online before attempting to go to a local store that offers this product. ESAPCO website allows customers to view and purchase the products of their choice online with information available of the product such as the warranty, measurements and size, as well as its primary function. The customer will be able to receive all the necessary information needed when purchasing a product such as the Greenhouse . At the same time if customers were to have any questions or concerns about the product they can visit Engineering Service and Products Company Corporate Headquarters and Sales Call Center which is located at South Windsor Connecticut.

Ch. 16 - Advertising, Public Relations and Sales Promotion

     In today's society we are marketing and advertising products all the time .Sometimes we don't even know it . Advertising is used as a way of helping companies promote their products and attracting customers . As a result companies hope to earn a profit from this method of advertisement. Advertisement comes a variety of forms in society today. This includes newspapers , the media, and the internet.

     Engineering Services and Products Company has their own approach as to how they should promote and advertise their products to new customers. ESAPCO offers a variety of products that help meet the wants and needs of customers who are taking a career in the agriculture industry. One product that ESAPCO offers that can help those in the agriculture industry is the Greenhouse.This product can be used a a more cheaper and efficient way of planting and farming food and other organic materials. 

       

      Engineering Services and Products Company promotes their products through a variety of catalogs  that are divided and separated upon the quality of the products and it's primary function and use . This company has three different catalogs to promote products to potential products. These catalogs include FarmTek ,Growers supply ,and Tek supply.  Each of these catalogs are divided based on customer wants and needs. FarmTek focuses on agricultural, growing and storage needs. This is where products such as the greenhouse come into play. Growers Supply focuses on growing, gardening, and nursery needs. Tek supply focuses on building, maintenance and storage needs. Each catalog is 350 pages full of products and supplies that can satisfy customer wants and needs in the agriculture industry. 

Ch. 14 - Marketing Channels and Retailing

     Retailing is the function and activities involved in the selling of goods and services directly to consumers. A marketing channel focuses on a group structure of interdependent organizations that simplify the transfer and distribution of products to consumers. These channels basically represent the place elements in a marketing mix which composes of the product , place, promotion, and price. Unfortunately my company Engineering Services and Products Company is not involved in the retailing so instead I researched information on retailing for Nintendo considering they are a video game company which is something i enjoy alot.


      Nintendo is an electronics company whose head quarters are located in Kyoto, Japan. They are the worlds largest video game company . Last Wednesday I went to the Nintendo World Store located in Rockefeller Center to do some research as to how retailing is involved in this company. We live in the age of electronics and since Nintendo is an electronic company they have many retailers. Nintendo has a variety of retailers such as Best Buy , Targets, Kmart, Amazon, Walmart ,Costco, Gamestop, f.y.e. , Toysrus, Nintendo World Store, Staples and Sears. These organizations help better distribute and promote electronic products to consumers in order to make a profit much more efficient.
     When I was at the Nintendo Store recently I asked one of the employees how much business this store usually makes on a daily basis. I was informed that recently they have been making quite a profit lately due to the recent release of the companies latest product Pokemon X and Pokemon Y video game available for the Nintendo 3ds. The company even promoted the release of the video game by having a Launc event party for the video game prior to its release date.


Nintendo World Store Pokemon X and Y Launch Party
http://www.youtube.com/watch?v=h8B-ea_GrZ0

Ch. 6 - Consumer Decision Making

     Consumer Decision Making involves the thorough evaluation and study skills of consumer goals, needs, and wants. At the same time it involves the study of the effects of attitudes and opportunity costs.   It is important for managers in any type of market and business to understand the customers wants and needs because it will help them better create a form of marketing mix that can attract more customers, fulfill their needs and earn a better advantage.

        Businesses such as Engineering Services and Products Company are well aware of the customers wants and needs and are flexible enough to meet these needs. ESAPCO produces and offers products that are useful for those who choose a career path in the agriculture industry. With the increasing price in food in the market industry customers are searching for a more efficient and cheaper way of planting and growing organic materials and food. Engineering Services and Products company offers a variety of products that fit these needs and requirements such as the Greenhouse. The Greenhouse helps provide a climate controlled environment for plants which can serves a useful and reliable tool in the agriculture industry .
     Factors that ESAPCO takes into consideration is the external environment . ESAPCO offers a variety of greenhouses that help are best suited for areas that face different changes in weather. In other parts of the world factors that can affect ones business in the agriculture industry is global warming, rain fall, and snow fall. With a variety of Greenhouses to offer it makes it easier for ESAPCO to fulfill the needs and desires of the customers. This will attract more customers and offer the company more business and more money.


Winter Greenhouse Farming
http://www.youtube.com/watch?v=gbLMKlmVBRs

Why purchase a Greenhouse?
http://www.youtube.com/watch?v=OWaYetgAttw

Ch. 5 - Developing a Global Vision

     Global marketing is a form of marketing that targets markets throughout the world. Engineering Services and Products Company are flexible enough to react to a variety of global marketing opportunities  while at the same time remain as a competitive business at home. ESAPCO is able to develop a global vision through the use of one of their many products, the Greenhouse. The Greenhouse helps provide a climate controlled environment for plants which can serve as a useful and reliable tool in the agriculture industry. Although ESAPCO have two corporate centers located in Connecticut and Iowa they are able to compete with other companies nationwide. Through their resources they are able to produce greenhouses that meet the needs and standards of areas that face a variety of environmental changes such as rainfall, snowfall , and other conditions.This makes it more efficient to grow organic materials and at the same time trade these goods with other areas around the world in order to make a profit and increase their business in a global expansion.    t

     Areas where such as Turkey, Spain , Japan, South Korea and China are important for Engineering Service and Products Company to expand into considering that these are areas where greenhouse use is most popular. Through the use of the Greenhouse customers will be able to build and grow a sufficient supply of food and organic materials seeing as how in our present economy the purchase of food and other valuable goods are becoming more and more expensive.Expanding ESAPCO'S business worldwide will help those in the agriculture business at a global rate.

Why do you need a greenhouse?
http://www.youtube.com/watch?v=3_KKPaYwclI

Ch. 4 - The Marketing Environment

     Engineering Services and Products Company are a flexible company that can adapt to any external threats or changes in the marketing environment . This company in particular offers good and services that meet the needs of a persons component lifestyle. Through a thorough research and analysis of external environmental factors that can affect the firms business, ESCAPO is further prepared for future events . The main purpose of ESAPCO is to provide goods and services for those involved in the agriculture industry. The goods produced in the areas are then used to exchange other goods and services with others companies and businesses in the food market industry such as Supermarkets .A well known product produced by ESAPCO is the Greenhouse which helps provide a climate controlled environment for plants .This product is most useful in the agriculture industry. With the high cost of food and other goods now these days , backyard organic growing is becoming increasingly popular in the agriculture industry as a more efficient way to save money .

    There are a variety of eternal factors that ESCAP takes into consideration when involved with their business. These are more environmental factors . This company primarily targets those whose primary business interest and activities are in the agriculture industry. ESAPCO is further prepared for any outside threats that can harm their business. They offer a variety of greenhouses that are designed primarily for the climate and temperature of the agriculture area. They are further prepared for any factors such as rainfall, snowfall and the temperature. ESAPCO targets its consumers by offering a variety of catalogs that help provide a more efficient tool for customer selection in products. These catalogs are divided by their products and what they can offer. These include Farm Tek and Grow Supply which offer more agriculture related products and Tek Supply offer tools provided in the practices building and production .
     At the same time in order to achieve more of an advantage ESAPCO can not only target businesses by climate but by further expanding their business by targeting those in areas where agriculture is a popular form of business. Research shows that the five most popular agriculture areas involved with Greenhouse production are Turkey, Spain, Japan, South Korea, and China. These popular areas use Greenhouses as a tool to help plant a variety of goods such as plants and organic  material that is primarily used for trading with a variety of other countries in order to both receive beneficial goods and profits.  Not only is this beneficial in achieving their goals but helps offer more of a diverse relationship with its customers which is something that ESPACO cares about seeing as how they have an equal employment opportunity within their company .
 

    

Chapter. 3 - Ethics & Social Responsibility

     Ethics is the branch of knowledge that deals with moral principles. ESAPCO, Engineering Services and Products Company follows these guide lines as well to ensure customer satisfaction. Customers are receiving the assistance they need in any purchases made online or in person.  Ever since when the company was founded in 1979 ESAPCO has delivered high quality tools and products at the most efficient and reasonable prices. Although one of the many keys to their success is their reliable team of employees  the company has to follow a set of guidelines and rules to maintain a well organized company.
      ESAPCO is  an equal opportunity employer and actively supports equal employment opportunity. By respecting and valuing the diversity of employees and all those with whom this company does business, managers and supervisors at divisions companies such as FarmTek are expected to ensure a work environment free of all forms of discrimination and harassment. As a result creating a more comfortable working environment for it's employees.
                   

        Engineering Services and Products Company provides equal opportunity in areas such as hiring, training, compensation, promotion, termination, transfer and all other terms and conditions of employment. All of which that do not judge by race, color, religion, national origin, gender, age, disability, sexual orientation or any other protected class status in accordance with applicable federal, state and local laws. This helps to ensure that all employees are being treated equally as managers.

 

Ch. 2 - Strategic Planning for Competitive Advantage

     One of the many products that is produced by ESAPCO, Engineering Services and Products Company is the Greenhouse. This product is offered mainly in the FarmTek division of this company. A greenhouse provides a climate-controlled environment for plants. In addition, a greenhouse may feature a variety of systems which include venting, heating and plumbing . This product is considered most useful in the agriculture industry.
     With the high cost of food and the increased use of pesticides, activities such as backyard hobby organic growing is becoming increasingly popular in the agriculture industry. In order to get more of a competitive edge ESAPCO offers a variety of greenhouses that will work more efficiently depending on the climate of the are that you are working in. Factors such as rainfall, snowfall and the temperature make it easier to determine what kind of greenhouse you will be needing. If you were living in an area in which high snowfall occur then you would be requiring a Roll-Form Pro Solar Star Greenhouse. If you were living in an area in which there was extreme heat you would want to consider installing extra ventilation into your greenhouse so it would be easier to plant. Countries with a colder temperature would require extra heating.


     In order to get a competitive advantage ESAPCO should further expand their business into a more worldwide expansion. they should not only focus on areas depending on the climate but they should also focus on countries in which Greenhouse production is most popular. The five most popular countries in which Greenhouse production is most popular are Turkey, Spain, Japan, South Korea, and finally China. All of which use Greenhouses to plant food and organic material that is used either primarily for their country or used for trading with other countries for other important goods and a profit.

    

Table 2: Total Area in Major Greenhouse Production Countries: WORLDWIDE COUNTRY	GREENHOUSE AREA (ha)	SOURCE
China (2010)	2,760,000	Yang, 2011
Korea (2009)	57,444	Lee, 2011
Spain	52,170	EuroStat, 2005
Japan	49,049	MAFF, 2011
Turkey	33,515	TurkStat, 2007
Italy	26,500	EuroStat, 2007
Mexico	11,759	SAGARPA, 2010
Netherlands	10,370	EuroStat, 2007
France	9,620	EuroStat, 2005
United States	8,425	US Census Hort Spec 2010

Chapter 1-Overview of Marketing (Brief History and Mission Statement)

                       

Engineering Services & Products Company

 

      Engineering Services and Products Company, also known as ESAPCO, was founded in 1979.The mission of ESAPCO is to help serve the agriculture industry by bringing the highest quality products that can further assist others in the agriculture field.  Engineering Services and Products Company has gradually expanded and grown over the years. ESAPCO has been able to grow and expand  into a professional corporate headquarters and sales call center that is located in South Windsor, Connecticut and a manufacturing and distribution center that is located in Dyersville, Iowa. ESAPCO'S multiple locations in these areas has allowed their workers to serve over 300,000 loyal and happy customers worldwide.

    Engineering Services and Products Company is divided into several catalog companies that help serve the agriculture industry both nationally and worldwide. These catalog companies include FarmTek, TEK SUPPLY, FOODER PRO, and Growers supply. Each one offers a variety of products that can help serve in this industry.

 

(Manufacturing and Distribution Center located in Dyersville, Iowa)

 

(Corporate Headquarters and Sales Call Center located in South Windsor, Connecticut)

 

ESAPCO offers a variety farm supplies that is used in the agricultural industry. Some of these supplies include  greenhouses , greenhouse film, agricultural supplies,, hay storage, chicken feeders, poultry equipment, hoop buildings, hay tarps, barn heaters, and barn lights.Other valuable products include TekFoil reflective insulation,  livestock fencing, chicken watering systems, barn fans, fabric buildings,  kennel flooring, barn curtain, pig scales, blackout curtain, hoop barns, feed troughs, hog supplies, cold frames, brooders, greenhouse plastic covering, and equine supplies. All of these tools are used to help manage and run a professional farm business .

For more information click on the link below

http://www.esapco.com/index.html